Privacy & Security

Privacy and Cookies Policy

This privacy and policy, together with our Terms and Conditions, explain how Pumpernickel Direct Limited may use the information we collect about you. As well as your rights over any personal information we hold about you. Please read this privacy & policy and our Terms and Conditions carefully; by accessing the Website you confirm to have understood and to them.

Information we collect about you

We collect information about you when you:

•    visit the Website, and other sites accessible from the Website.
•    register with and buy products or services on the Website.
•    take part in promotions, competitions, customer surveys, and questionnaires.
•    contact us eg; in writing, and call customer services.

Using your information

Collecting your personal information helps pumpernickel to better understand what you need from us. We use your information to:

•    manage and improve the Website.
•    personalize our services to you.
•    administer and operate your account.
•    process your orders.
•    tell you about important changes to the Website and our services.
•    understand your shopping behavior to develop and improve our products and services.
•    manage promotions, competitions, customer surveys, and questionnaires.
•    check and verify your identity, and prevent or detect crime.

Marketing and research

If you agree, we may contact you:

•    with offers and information about pumpernickel
•    with offers and information about partners’ products or services
•    for customer research eg; to help improve our services

Of course, the choice is entirely yours, but if you say you do not want to receive marketing information from us. This will prevent you from receiving great offers or promotions that may be of interest to you.

If you do not want to receive commercial communications from us, please contact us at in**@pu*****************.uk


In order to comply with new rules, we use a system of classifying the different types of cookies which we use on the Website, or which may be dropped by third parties through our websites. The classification was developed by the International Chamber of Commerce UK. Which explains more about which cookies we use, why we use them, and the functionality you will lose if you decide you don’t want to have them on your device. Please be reassured that we are working on other privacy and cookie-related improvements to the Website.

What is a cookie?

Cookies are text files containing small amounts of information that are downloaded to your personal computer, mobile, or other devices when you visit a website. They are then sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie. they are useful because they allow a website to recognize a user’s device.

Persistent cookies – here cookies remain on a user’s device for the period of time specified in the cookie. They have activated each time that the user visits the website that created that particular cookie.

Session cookies – These cookies allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Session cookies are created temporarily. Once you close the browser, all session cookies are deleted.

Cookies do lots of different jobs like;

  • firstly, letting you navigate between pages efficiently,
  • secondly, remember your preferences,
  • and lastly, improve the user experience.

They can also help to ensure that adverts you see online are more relevant to you and your interests.

You can find more information about cookies at and

Cookies used on the Website

A list of all the cookies used on the Website by category is set out below.

Strictly necessary cookies

These cookies enable the services you have specifically asked for. For those types of cookies that are strictly necessary, no consent is required.

As well as cookies are essential in order to enable you to move around the Website and use its features, such as accessing secure areas of the Website. Without these cookies services, you have asked for, like shopping baskets or e-billing, cannot be provided.

Performance cookies

here cookies collect anonymous information on the pages visited. By using the Website, you agree that we can place these types of cookies on your device.

These cookies collect information about how visitors use the Website, for instance, which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how the Website works.

Functionality cookies

Cookies remember the choices you make to improve your experience. By using the Website, you agree that we can place these types of cookies on your device.

These cookies allow the Website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features. In addition, these cookies can also use to remember changes you have made to text size, fonts, and other parts of web pages that you can customize. They can also use to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect is anonymized and they cannot track your browsing activity on other websites.

Targeting or advertising cookies

Here cookies collect information about your browsing habits in order to make advertising relevant to you and your interests.

These cookies deliver adverts more relevant to you and your interests. cookies are also used to limit the number of times you see an advertisement. As well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with our permission. They remember that you have visited a website and this information is shared with other organizations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organization.

Behavioral advertising and online privacy

A guide to behavioral advertising and online privacy has been produced by the internet advertising industry which can be found at The guide contains an explanation of the IAB’s self-regulatory scheme to allow you greater control of the advertising you see.
Using browser settings to manage cookies

The Help menu on the menu bar of most browsers will tell you

  1. how to prevent your browser from accepting new cookies
  2. how to have the browser notify you when you receive a new cookie
  3. and how to disable cookies altogether.

You can also disable or delete similar data used by browser add-ons, such as Flash cookies, by changing the add-on’s settings or visiting the website of its manufacturer.

However, because cookies allow you to take advantage of some of the Website’s essential features, we recommend you leave them turned on. For example, if you block or otherwise reject cookies you will not be able to add items to your Shopping Basket. Not even proceed to Checkout, or use any of our products and services that require you to Sign in. If you leave cookies turned on, remember to sign off when you finish using a shared computer.

Disclosing your information

We will never disclose your information to anyone outside the Pumpernickel Direct Limited. Except where we have your consent; where we are required or permitted to do so by law; to other companies who provide a service to us; or to any successors in title to our business.

Whenever we transfer personal information to countries outside the European Economic Area we will ensure that appropriate security measures will take.

Other websites

The Website contains links to other sites which are outside our control and not covered by this privacy and policy. Similarly, the operators of these sites collect information from you that they will use in accordance with their policy, which differs from ours.

Accessing your information

To obtain a copy of the information we hold about you, write to Pumpernickel Direct LImited, 7 The Arcade, Bedford MK40 1NS enclosing a cheque or postal order for £10 payable to “Pumpernickel Direct Limited”. Please provide any details to help us identify and locate your information. Also, If any of the details are incorrect, let us know and we will amend them.

Changes to our privacy and policy

This policy replaces all previous versions and is correct as of May 2023. We reserve the right to change the privacy and  policy at any time.

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